Photographer: Heather Hazzan @heatherhazzan, Stylist: Scott Shapiro @scottshapiro_, Hair: Hide @system7hide, Makeup:Rommy Najor @rommynajor, Manicure: Sonya Meesh @sonyameesh, On-set Production: Viewfinders @viewfindersnyla, Models: Janet Jumbo @jumbojanet_, Ellia Sophia @buildabrat, Ming Smith @mingsmithphotoSave StorySave this storySave StorySave this story

Looking for the best beauty gifts under $25 that don’t look like they’re relatively reasonable? You’re in luck. Whether you’re shopping for Secret Santa, stocking stuffers, white elephant gifts, or last-minute surprises, we’ve rounded up budget-friendly finds that still deliver major wow factor.

Our editors scoured every category to find the most giftable picks—think viral sheet mask gift sets, Best of Beauty Award-winning eye shadow palettes, plus hair-care minis that revive dry strands. Whether you’re shopping for a teen, sister, or best friend, there’s truly a great gift idea here for everyone.

From TikTok-famous beauty finds to timeless crowd-pleasers, these best beauty gifts under $25 prove you don’t need to overspend on your holiday shopping. Some may be little self-care luxuries, others everyday staples—but all are big on joy and guaranteed to impress.

Need more gift-spiration? Check out our ultimate holiday gift guide for 2025.

The Best Beauty Gifts Under $25

Three’s CompanyNYX Professional Makeup Smushy 3-Piece Matte Lip Balm KitJUMP TO PRODUCT$24

Ulta Beauty

Heaven SentHalf Magic Frost Angel BabiesJUMP TO PRODUCT$17

Ulta Beauty

Eyes on the PrizeMaybelline New York Mini Mascara KitJUMP TO PRODUCT$11

Amazon

Nyx Professional Makeup Smushy 3-Piece Matte Lip Balm Kit

NYX Professional Makeup

Smushy 3-Piece Matte Lip Balm Kit

$24

Ulta Beauty

$24

Macy's

Allure contributing commerce writer Christa Joanna Lee applying the Nyx Smushy Matte Lip Balm in Snuggle Szn

Christa Joanna Lee

“Seriously, a gingerbread man keychain holding your lip balm is peak holiday joy and makes such a cute stocking stuffer,” says Allure contributing commerce writer Christa Joanna Lee. But these balms in Nyx Professional Makeup's Smushy 3-Piece Matte Lip Balm Kit are more than just adorable: They provide the bold pigment of a stain with the juicy shine of a gloss. Plus, each one is infused with B12, magnesium, and coconut water, so lips get a hit of hydration with every swipe.

Bobbi Brown Mini Long-Wear Waterproof Cream Eyeshadow Stick Duo Set

Bobbi Brown

Mini Long-Wear Waterproof Cream Eyeshadow Stick Duo Set

$25

Nordstrom

$25

Ulta Beauty

$25

Sephora

Who doesn’t love makeup that they can just swipe on and go? This Bobbi Brown mini duo includes two bestselling Long-Wear Waterproof Cream Eyeshadow Sticks—matte Taupe and multichrome Moonstone—in perfectly portable sizes for an effortless everyday look.

Half Magic Frost Angel Babies

Half Magic

Frost Angel Babies

$17

Ulta Beauty

Lee applying Magic Drip Glitter Lip Gloss in Frosty B*tch

Christa Joanna Lee

’Tis the season for all things sparkly, and leave it to Half Magic’s founder Donni Davy (the makeup artist behind Euphoria’s most colorful looks) to do grown-up glitter just right. This set includes two best-selling shades of Magic Drip Glitter Lip Gloss for a soft, shimmery, multidimensional finish that feels festive in just a couple of swipes.

Maybelline Mini Mascara Kit

Maybelline New York

Mini Mascara Kit

$11

Amazon

$11

Walmart

Allure contributor Jailynn Taylor applying the full-size Maybelline Sky High Mascara

Jailynn Taylor

At Allure HQ, we can’t stop testing mascaras even when we already have a favorite. This perfectly giftable (and very stocking-stuffer-ready) Maybelline Lash Sensational Holiday Mascara Makeup Kit lets your giftee swipe through the brand’s greatest hits—Sky High for length, Firework for volume, and the iconic Great Lash for that everyday flutter.

Laneige Midnight Minis

Laneige

Midnight Minis

$21

Sephora

Allure former shopping editor Angela Trakoshis applying the Laneige Lip Sleeping Mask

Angela Trakoshis

K-beauty fans need no introduction to Laniege, but just in case: This set pairs the brand’s editor-favorite Lip Sleeping Mask with the Lip Glowy Balm for 24/7 hydration. The set includes five sweet scents—vanilla, caramel, eggnog latte, sweet candy, and chocolate—to keep your lips impossibly soft and smooth. “[The Lip Sleeping Mask] moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning,” says former shopping editor Angela Trakoshis.

Clinique Mini Cult Classic Pink & Black Honey Lip Gift Set

Clinique

Mini Cult Classic Pink & Black Honey Lip Gift Set

$20

Sephora

$20

Kohl's

Allure commerce editor Sarah Han applying the Clinique Almost Lipstick in Black Honey

Sarah Han

Name a more iconic lip duo (we’ll wait). The Clinique Mini Cult Classic Pink & Black Honey Lip Gift Set brings together the brand’s two most beloved Almost Lipstick shades in adorable minis: the sheer, rosy Pink Honey and universally flattering Black Honey. “What I’ve always loved about the Almost Lipstick formula is that it’s hydrating enough that I don’t need a balm beforehand, yet it still gives me the pop of color I crave from regular lip balms,” says commerce editor Sarah Han.

Rhode Peptide Eye Prep

Rhode

Peptide Eye Prep

$25

Sephora

$25

Rhode

Lee applying the Rhode Peptide Eye Prep

Christa Joanna Lee

If your giftee (read: teen) needs to have what’s trending from Rhode, look no further than the brand’s buzzy new eye patches. They’re loaded with caffeine and peptides to brighten, depuff, and hide every trace of last night’s doom-scrolling session. “I love how instantly cooling they are, and the hydrogel fabric keeps them from slipping and sliding,” says Lee.

Tata Harper 5 Minute Facial

Tata Harper

5 Minute Facial

$24

Amazon

$24

Nordstrom

$24

Sephora

Dall’Asen using Tata Harper Regenerating Cleanser

Nicola Dall'Asen

Ready to glow? The Tata Harper 5-Minute Facial is a two-step ritual that delivers instant radiance. Step one: The Regenerating Cleanser buffs away dullness and buildup on dry skin. “This creamy formula has just the tiniest bit of grit to it—just enough to slough off dead skin without it being irritating,” says Dall’Asen. Step two: Layer on the Resurfacing Mask for five minutes to reveal a smoother, more luminous complexion.

Biodance Real Deep Mask Gift Set

Biodance

Real Deep Mask Gift Set

$19

Sephora

$19

Kohl's

Trakoshis using Biodance Bio-Collagen Real Deep Mask

Angela Trakoshis

If you’re not sure what their skin type is, the Biodance Real Deep Mask Gift Set has you covered with four different types for every complexion concern. The overnight masks are designed to calm, brighten skin, or help restore balance. “When I wake up, my skin is so hydrated and smooth that it literally looks like glass,” says Trakoshis after using the Bio-Collagen Real Deep Mask.

Glossier Sugar + Spice Balm Dotcom Lip Balm Duo Makeup Gift Set

Glossier

Sugar + Spice Balm Dotcom Lip Balm Duo Makeup Gift Set

$25

Sephora

$25

Kohl's

Lee applying Glossier Peppermint Bark Balm Dotcom

Christa Joanna Lee

Sugar, spice, anything from Glossier is nice—and this Balm Dotcom duo proves it with two festive flavors: Peppermint Bark and Ginger Snap. The ultra-hydrating, butter-smooth balms come tucked inside a collectible tin, making this set feel extra special and keepsake-worthy.

Pattern

Daily Hydration Mini Body Duo

$24

Ulta Beauty

This body wash and lotion duo delivers big-time softness in travel-size minis. The Moisturizing Body Wash has a lightweight formula that “lathers nicely, doesn’t leave my skin with a dry, stripped feeling, and smells fantastic,” says Sarah Felbin, Allure senior commerce editor. The matching lotion uses soothing shea butter and aloe vera, plus hydrating glycerin, to lock in long-lasting softness.

Morphe

Naughty Eyeshadow Palette

$22

Ulta Beauty

Just when you think you’ll never find an eyeshadow palette where a person actually uses more than two or three shades, meet the Morphe Naughty Eyeshadow Palette. It’s packed with a mix of 12 neutrals plus a playful pop of pink that’s surprisingly universal. With a mix of mattes, metallics, and shimmers, it’s got everything they need for everyday looks or glam occasions.

Medicube

PDRN Glow Kit

$15 $10 (33% off)

Amazon

$24

Stylevana

If you want to gift an intro to viral K-beauty brand Medicube—and its famous PDRN, a salmon DNA–derived ingredient known for firming, smoothing, and deeply hydrating skin—look no further. This trial kit has a full lineup to play with (mask, toner, serum, and ampoules) so your giftee can experience the glow for themselves.

Phlur

Mini Vanilla Skin Body & Hair Fragrance Mist

$25

Nordstrom

$25

Sephora

Fragrances are notoriously hard to put into words, but Phlur makes it easy with names that tell you exactly what you’re getting. Vanilla Skin (a 2024 Best of Beauty Award winner) is a fresh take on classic vanilla, blending pink pepper, sugar, and cozy sandalwood into a warm, wearable scent that smells like their skin—just a little sweeter, softer, and sexier.

Philosophy

Delightful Shower Gel Trio Gift Set

$25

Ulta Beauty

If fragrance feels a little too personal, body washes in yummy, seasonal scents are always a safe bet. This sampler includes White Cherry, warm and cozy Special Cardamom, and Philosophy’s top-rated Snow Angel—a fresh, slightly sweet, “crisp winter air” kind of scent—so your giftee can rotate their shower vibe any time.

The Crème Shop

Hello Kitty Strawberry Oat Milk Body Balm

$15

Ulta Beauty

Putting on body lotion used to feel purely utilitarian, until the world’s most famous cat entered the chat. Hello Kitty’s Moisture Remedy Body Balm in Strawberry Oat Milk is rich, creamy, and smells like cozy strawberry oatmeal, turning a boring winter chore into something they’ll actually look forward to.

The Ordinary

Soothing & Barrier Support Serum & Keychain Pouch Set

$10

Nordstrom

$10

Ulta Beauty

$10

Sephora

Is it a serum? Is it a keychain? It’s both! This cute 0.5-ounce bottle of The Ordinary’s Soothing & Barrier Support Serum (packed with Centella asiatica and vitamin B12 to help fend off winter dryness) comes tucked into a playful little pouch that they can clip onto their bag for on-the-go glow.

Caudalie

Hydrating & Nourishing Hand Cream Trio

$16

Amazon

$16

Nordstrom

$16

Sephora

As soon as the temperature drops, can you ever have enough hand cream? This Caudalie trio includes three deeply hydrating, grape-seed-oil-packed formulas you can split into stocking stuffers—or let your recipient stash at their desk, in their bag, and in the car so they’re never caught without soft hands again.

Skin1004

Madagascar Centella Poremizing Quick Clay Stick Mask

$25

Nordstrom

$25

Ulta Beauty

If you want to give the gift of self-care, this chic K-beauty pick is a no-brainer. The Skin1004 Madagascar Centella Poremizing Quick Clay Stick Mask glides on in a pretty pink hue and uses five different clays to deep-clean clogged pores, getting them one step closer to their glass-skin goals.

MAC Cosmetics

After Hours Eye Set

$38

Nordstrom

Some occasions just call for a little extra drama and sparkle. The MAC Cosmetics After Hours Eye Set brings both, with the MACStack Mascara for bold, buildable volume and the Dazzleshadow Eye Shadow Stick in Subliminal Spark, a metallic, pigment-packed stick that adds instant shimmer and stays on point all night.

Fenty Beauty

Lined + Luminized Lip Set

$24

Sephora

$24

Kohl's

When you want everyone to ask what your lip combo is, it’s the new Fenty Lined + Luminized Lip Set. It pairs the Trace’d Out Lip Liner in best-selling Rose Mauve along with the Gloss Bomb in a new holographic purple shade, Grape Splash, for a statement lip that shines.

Peter Thomas Roth

Mini Mask Multiverse Kit

$16

Anthropologie

If your skin concerns shift with the changing seasons, the Peter Thomas Roth Mini Mask Multiverse Kit has you covered year-round. This four-piece set includes minis of the Cucumber Gel Mask to soothe, Pumpkin Enzyme Mask to resurface, 24K Gold Mask to lift and firm, and Water Drench Hyaluronic Cloud Mask to deeply hydrate, so you can treat whatever your skin’s in the mood for.

Tarte

Mini Tartelette In Bloom Amazonian Clay Neutral Eyeshadow Palette

$25 $18 (28% off)

Amazon

$25

Dermstore

$25

Sephora

There’s nothing that makes a beauty editor squee more than a perfectly portable eyeshadow palette. The Tarte Mini Tartelette In Bloom Amazonian Clay Neutral Eyeshadow Palette packs six neutral and bronze shades from the Best of Beauty Award-winning original.

Charlotte Tilbury

Glossy Lip Duo

$25

Nordstrom

$25

Ulta Beauty

$25

Sephora

Sure, a bold lip color has its moments, but most days, it’s all about a little (fine, a lot of) shine and definition. The Charlotte Tilbury Glossy Lip Duo delivers both, with the mini Lip Cheat in iconic nude to shape and contour lips and the mini Collagen Lip Bath in the brand’s best-selling Pillow Talk shade.

Ilia

The Mini Lip Sketch Duo

$25

Nordstrom

$25

Ulta Beauty

$25

Sephora

Minimalist and matte are the names of the game with the Ilia The Mini Lip Sketch Duo. This set includes two mini versions of their Lip Sketch Hydrating Crayons in Banquette (a warm, rosy shade) and Rhyme (a soft nude), plus a sharpener to make it easy to line, fill, and touch up your lips on the go.

The Inkey List

It’s Giving Hydration Gift Set

$12 $7 (42% off)

Amazon

$12

Sephora

It’s giving…glow, moisture, and your best skin yet. The Inkey List It’s Giving Hydration Gift Set features the Hydrating Cream-to-Milk Cleanser and Omega Water Cream to cleanse, nourish, and keep skin hydrated.

Sol De Janerio

Tropical Abundance Hair Repair Trio Travel Set

$25 $19 (24% off)

Amazon

Leave it to Sol de Janeiro to bring sunshine to our strands. The Tropical Abundance Hair Repair Trio Travel Set includes the Brazilian Joia Strengthening + Smoothing Shampoo, Conditioner, and Milky Leave-In Conditioner. It’s a nourishing trio that smooths, strengthens, and leaves hair smelling like a tropical getaway.

e.l.f. skin

Holy Hydration! Hydrated Ever After Skincare Mini Kit

$21

Amazon

$21

Walmart

One of our favorite drugstore brands, e.l.f. SKIN delivers big hydration at a small price with the Holy Hydration! Hydrated Ever After Skincare Mini Kit. This five-piece set—featuring the Makeup Melting Cleansing Balm, Daily Cleanser, Eye Cream, Face Cream, and Booster Drops—is packed with hyaluronic acid and ceramides to keep skin clean, soft, and glowing wherever you go.

Kitsch

Satin Heatless Hair Curler Styling Gift Set

$20 $16 (20% off)

Amazon

How many more heatless curl reels do you need to see before you finally try it? The Kitsch Satin Heatless Hair Curler Styling 5-Piece Gift Set has everything you need for soft, bouncy, and damage-free curls—complete with a satin curling rod, scrunchies, claw clip, and roller to create effortless waves overnight.

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best gifts $25 and under, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from two dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.